In the broader world of digital marketing, businesses have multiple ways to reach potential customers paid advertising, social media campaigns, influencer marketing, email marketing, and more. Each method has its place, but they work differently in terms of cost, timing, and results. SEO stands out because it focuses on organic visibility earning a place in search results rather than ... https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google